inRiver Product Marketing Cloud

Sell more. Faster.

Simply Sell More. Faster.


inRiver Product Marketing Cloud is a best-in-class PIM platform that simplifies product information management for B2C and B2B vendor and merchant companies.

Empower your product marketing professionals to create perfect product stories and great customer experiences across all touchpoints and channels.

  • Gain structure, control, and trust in product data
  • Enable marketing teams to be more efficient in their day-to-day work
  • Enjoy shorter time to market for all products

Through our partner network, we combine the strength of what we do best with other software solutions, to provide a transformational go-to-market platform. inRiver apps are easy to learn, easy to use, with drag-and-drop functionality that guides marketers along the four core stages of the inRiver process.

inRiver Product Marketing Cloud Core Applications



Easily access product data feeds from external systems like ERP, PLM, or other third-party systems. Add, manage, and control your inbound information and connectors.



Craft great product descriptions, manage your media files, and define the context for presenting your product content. Collaborate as a team to create rich, consistent, and converting product stories.


Plan & Release

Use your product information across any customer touchpoint. This app allows you to manage, optimize, and schedule your content for specific channel requirements.



Publish your enriched, high-quality product information to any sales channel (e-commerce, print catalog, e-catalog, in-store signage, etc). Once published, make changes easily in a single place to be applied across all channels.

Schedule a Personalized Demo

Solutions to Meet Your Industry Needs



Ensure your brand message is consistent across your sales channels



Stay relevant with your channel partners and customers



Retain your competitive edge