Cycleurope uses PIM to give all sales and marketing personnel easy access to information

Cycleurope and inRiver PIMinRiver has given Cycleurope a single, convenient source of product information to use across geographies and channels. Cycleurope has now achieved new standards of excellence, as teams have complete confidence that they’re working with accurate information, and their catalogs will be consistent with the company’s global standards.

“inRiver is intuitive and user friendly and gives everyone easy access. If you can use an iPhone you can use inRiver, which made it very easy to adopt and use.” says Marianne Bank Fogh, Web Coordinator, Cycleurope (Denmark)

Cycleurope is part of the Grimaldi Group and is one of Europe´s leading bicycle companies. Cycleurope has distribution and sales in more than 50 countries around the world with its main market in Europe.

Cycleurope has well-known brands such as Bianchi, Crescent, DBS, Kildemoes, Everton, Gitane, Monark, Puch, Spectra, Tec, Definitive and Peugeot.

Under the name of Velo & Oxygen and together with Cycleurope´s many retailers, a concept store agreement has been developed. Velo & Oxygen can be found in more than 450 stores around France, Finland and Japan. Spectra and Tec are Cycleurope´s brands for parts and accessories. We are actively sponsoring global and local bicycle teams and events. Examples are Team Lotto-NL Jumbo, Team Treberg Bianchi, Bianchi MTB Official Team, Team Rynkeby and Team Crescent.

Read the full Success Story in the downloadable document.

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